SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.
Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion.
SEO Is More Than Just Traffic, Conversions & Revenue
There are 4 key elements to an SEO plan developed around a content marketing strategy:
- Find out what people want and give it to them.
- Use retargeting lists to communicate with them, even after they leave your site.
- Make special price offers on your product or service if prospects act now.
- Evolve a smart content marketing plan to build content that pulls in your target customers.
- Incorporate Banners on Website
- Clean, industry-standards (W3C) compliant code
- Automatically generate SEO-friendly URLs